Visual Communication
Design
Unit 1
Overview
This unit focuses on using visual language to communicate messages, ideas and concepts. This involves acquiring and applying design thinking skills as well as drawing skills to create messages, ideas and concepts, both visible and tangible. Students practise their ability to draw what they observe and they use visualisation drawing methods to explore their own ideas and concepts.
Through experimentation and exploration of the relationship between design elements and design principles, students develop an understanding of how they affect the visual message and the way information and ideas are read and perceived.
In this unit students are introduced to four stages of the design process: research, generation of ideas, development of concepts and refinement of visual communications.
Unit Prerequisites
N/A
Areas of Study
- Drawing as a means of communication
- Design elements and design principles
- Visual communications in context
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Unit Assessment
- Folio of observational and visualisation drawings
- Final presentations created using manual and digital methods
- Case Study supported by Written notes and/or visual materials
- Examination
Pathways
Graphic Design, Architecture, Landscape Architecture, Product Design, Industrial Design, Interior Design
Visual Communication
Design
Unit 2
Overview
This unit focuses on the application of visual communication design knowledge, design thinking and drawing methods to create visual communications to meet specific purposes in designated design fields.
They apply design thinking skills when exploring ways in which images and type can be manipulated to communicate ideas and concepts in different ways.
Students develop an understanding of the design process to solve design problems and present ideas. In response to a brief, students engage in the stages of research, generation of ideas and development and refinement of concepts to create visual communications.
Unit Prerequisites
N/A
Areas of Study
- Technical drawing in context
- Type and imagery in context
- Applying the design process
VCE Visual Communication Design Study Design
Unit Assessment
- Environmental and Industrial Design
- Technical Drawing Folio
- Type and Imagery Folio
Pathways
Graphic Design, Architecture, Landscape Architecture, Product Design, Industrial Design, Interior Design
Visual Communication
Design
Unit 3
Overview
This unit focuses on an understanding of the process designers employ to structure their thinking and communicate ideas with clients, target audiences, other designers and specialists.
Through practical investigation and analysis of existing visual communications, students gain insight into how the selection of methods, media and materials, and the application of design elements and design principles, can create effective visual communications for specific audiences and purposes.
Students use their research and analysis of the process of visual communication designers to support the development of their own designs. They establish a brief for a client and apply design thinking through the design process. Students use observational and visualisation drawings to generate a wide range of design ideas and apply design thinking strategies to organise the evaluate their ideas.
Unit Prerequisites
Preferable Visual Communication & Design Unit 1 & 2
Areas of Study
- Analysis and practice in context
- Design industry practice
- Developing a brief and generating ideas
VCE Visual Communication Design Study Design
Unit Assessment
- Outcome 1
> Visual Communication Designs – 60%
> Analysis of the Designs – 15% - Outcome 2
> Discuss the practices of contemporary designers from each of the design fields – 25%ts
Students create an individual studio process exploring their chosen theme and concept.
Pathways
Graphic Design, Architecture, Landscape Architecture, Product Design, Industrial Design, Interior Design.
Visual Communication
Design
Unit 4
Overview
The focus of this unit is on the development of design concepts and two final presentations of visual communications to meet the requirements of the brief. This involves applying the design process twice to meet each of the stated communication needs.
Having completed their brief and generated ideas in Unit 3, students continue the design process by developing and refining concepts for each communication need stated in the brief. They investigate how the application of design elements and design principles creates different communication messages and conveys ideas to the target audience.
Unit Prerequisites
Preferable Visual Communication & Design Unit 1 & 2
Areas of Study
- Development, Refinement and Evaluation
- Final Presentation
VCE Visual Communication Design Study Design
Unit Assessment
- Unit 4 SAT 40%
- End of Year Exam 35%
Pathways
Graphic Design, Architecture, Landscape Architecture, Product Design, Industrial Design, Interior Design.